On Tuesday, 3rd May 2011 at 8pm in the 4* Grand Hotel, Malahide, Colin Lewis shall be present to discuss effective marketing, regardless of the size of your organisation. He will talk about the 'Triangle of Marketing', without which you cannot hope to succeed. He will also talk about how to develop your very own USP, unique selling point.
Using his very direct style, Colin will show you the only three ways to increase sales, and will give you his very strong views on why branding is a waste of time! He will also shoot from the hip about the new Social Media - and where it really fits in the marketing mix.
Finally, Colin will show you how to bring back the free lunch - and to use PR to sell it!
You can look forward to a stimulating and provocative evening - so bring along lots of pen and paper - and be ready for a bumpy ride!
About Colin
Colin has over twenty years in international marketing roles working for well known blue-chip companies such as Conduit / 11850, CityJet/Air France KLM, Aer Arann, Thomas Cook, Universal Music and IONA Technologies. During that time, he has worked in Dublin, London, Sydney, Melbourne, Hong Kong, Singapore and Tokyo. Colin specialises in rolling out brands across multiple markets. He is also an internet marketing veteran and has created or managed almost 50 websites in the last decade.
This event is free of charge, and is an opportunity not to be missed. Please book in advance by clicking the following link: https://spreadsheets.google.com/viewform?hl=en&formkey=dE9XeXZxVjlpOFZ6amVEWHpaakNESVE6MQ#gid=0
Sarah Ann McGrath
